Switzerland is home not only to mountains, chocolates and watches, but is also undoubtedly one of the most attractive countries in the world to invest in. It offers an excellent business environment. A combination of political and economic stability, a clean and safe environment and relatively low tax rates make it the ideal choice for businesses.
Being home to about CHF 3,300 billion in customer accounts, Switzerland is also one of the world's leading financial centers.
What many people are not aware of is Switzerland has a unique and very strong insurance sector that is over 150 years old and not a single insurance company has ever gone bankrupt - these are only some of the statistics that show how the Swiss insurance sector excels.
Switzerland exists as a state in its present form since the adoption of the Swiss Federal Constitution in 1848. The precursors of modern Switzerland established a protective alliance since the end of the 13th century, forming a loose confederation of states that have persisted for centuries.
The Swiss Confederation (lat. Confoederation Helvetica), with a population of approximately 7.7 million people, has a long history of neutrality—it has not been at war abroad since 1815 and remained independent during both world wars.
The culture of its people is influenced by its neighbors (absorbing some regional differences) and has no official state religion.
Permanent neutrality is a principle of Swiss foreign policy. It serves to preserve Switzerland's independence and the invulnerability of its national territory. In parallel, Switzerland endeavors not to take part in wars between other states.
In principle, neutrality is an obstacle neither to participate in economic sanctions nor to membership of international organizations such as the United Nations (UN) or the European Union (EU). Even military involvement in peace-keeping operations authorized by the UN or the parties to a conflict is compatible with neutrality. But Switzerland cannot become a member of a military alliance such as the North Atlantic Treaty Organization (NATO).
The Swiss are known for their long standing humanitarian tradition, as Switzerland is the birthplace of the Red Cross and is also home to many other international organizations, including the WEF, the World Trade Organization and the largest UN office outside of New York.
Furthermore, many sports federations and organizations have their headquarters in the country, such as the International Ice Hockey Federation, the International Olympic Committee in Lausanne and the FIFA (International Federation of Association Football) in Zurich.